Mystery Shopper

Overview

Mystery shoppers perform a set of procedures according to detailed criteria provided by the commissioning company. This process is used in a wide range of sectors such as retail stores, restaurants, banks, and hotels to assess service quality and customer experience. Tasks include evaluating employee performance, measuring service time, observing cleanliness, documenting promotional materials, and executing specific scenarios. Benefits include real data, service improvement, identifying training needs, and ensuring compliance with standards.