Branding

Overview

Branding is a strategic process aimed at creating and crafting a unique identity for a company, product, or service to distinguish it from competitors in consumers' minds. Branding is not limited to just a logo or name but includes the mental image, reputation, and emotional connection the customer builds with the business. Benefits of strong branding include increased recognition and differentiation, building trust and loyalty, competitive advantage, ease of expansion, and increased market value.